Monday, December 10

Life is hard

‘Life is hard’

A good concept for the brand where a TVC that not only sponge freely from Bollywood’s formulas, but also works around a basic human insight: Life is tough.

Mintrox being a hard mint with a rock like shape was associated with human insight. The hardness of the mint is connected to a human insight: ‘Life is hard’.

A good quality advertisement, a spoof on Bollywood’s tried and tested formulas with fun and drama that works in our country.

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