Life is hard

‘Life is hard’

A good concept for the brand where a TVC that not only sponge freely from Bollywood’s formulas, but also works around a basic human insight: Life is tough.

Mintrox being a hard mint with a rock like shape was associated with human insight. The hardness of the mint is connected to a human insight: ‘Life is hard’.

A good quality advertisement, a spoof on Bollywood’s tried and tested formulas with fun and drama that works in our country.

Mr Narendar Modi.The He Man

The stakes are quiet high for the most bitterly fought elections to the Gujarat assembly for the He Man.Just ahead of poll in Gujarat, strategy of using ‘anti-Muslim sentiments’ was back on Modi’s agenda as usual. Wooing voters in his agenda on Dec4 he justified the killing of Sohrabuddin in a police encounter in his campaign speech at Mangrol. Least realizing the repercussions from his own party men, Senior Supreme Court advocate K.T.S Tulsi counsel in Sohrabuddin case,revulsion in media and in the middle class as well.
His recent controversial remarks on the fake encounter has made the Election Commission state that by linking the name of Sohrabuddin to terrorism amounts to indulging in activity which may aggravate existing differences, creating mutual hatred and causing tension between different communities.
Seeing the wind blowing in a different direction he claimed his references to Sohrabuddin were in the context of terrorism which is a major national issue forgetting that he is campaigning for the state not for the country. He did not even spare media. He blamed it as journalistic invention intended to engineer a “Hate Modi” campaign.

Campaign on development issues ended by charges over communalism and terrorism for the common man.
The tallest Hindutava politician of Gujarat now has made a request to the EC to withdraw its notice against him as it was based on false and motivated media reports and also made clear if Election Commission imposes any such regulation, it would offend our constitutional values and my right of free speech.
While violation of provisions of model code of conduct by EC blames Sonia Gandhi and ask her to reply by Tuesday noon for considering further action in the matter.Not to miss the comments by Mr Singhvi and Mr Sibbal from Bali.
Will somebody tell him and Madam the meaning of freedom of speech, peaceful co-existence, secularism and growth.

Bhopal British library

'A bolt out of the blue'

The British Library in Bhopal, established in 1965 will get closed on feb 29th 2008. The sudden decision of the British Council management to close down its library here has taken not only the staff by surprise but the members as well. A living embodiment of cultural tolerance will be closed after 4 decades where the students of yester years and the present generation gained knowledge and exposure.

Same reason as given in Kerala was announced ‘reduce its physical presence’ in the country and to divert funds to mega projects in the fields of culture, education, science and research. With the closure of the two centres, the number of British libraries in the country would also be reduced.

Given the sorry state in which our libraries are in, the closure of the British Library is terrible. It was a professionally managed, well guarded and had an assortment of books. It was an important academic foundation, an opportunity for book lovers for interaction as well.
The questions remain unanswered are?
Why is it closing?
If, it’s closing. Will the protest from the library lovers change the mind of the British council?
Why did ICCSR refuse to take the responsibility of the library earlier?
Will the government own up the responsibility for running the library on its own?
Will the government succumb to the pressures of the pressure groups for the library?
Will an NGO come up to own the library?
Will the scholars come together for the library?
Can any other library counterbalance the loss of this library?